Debra A. Dinnocenzo is a published author with a unique approach to the effective marketing of her books. When Ms. Dinnocenzo published her first book, “101 Tips for Telecommuters” (Berrett-Koehler Publishers, 1999), she met the marketing and promotion challenge head-on by establishing a highly successful and virtual model for book publicity. The virtual PR model was employed again to support the publication of a second book co-authored by Ms. Dinnocenzo, “Dot Calm: The Search for Sanity in a Wired World” (Berrett-Koehler Publisher, 2001). Ms. Dinnocenzo brings to BookMarketingSuccess the book marketing expertise she utilizes first-hand, along with a wealth of experience in marketing, sales strategy, and collateral product development and sales.  Dinnocenzo has just launched a new book, which is self-published:  Working Too Much Can Make You Grumpy (www.GrumpyBook.com).

A seasoned senior executive with more than two decades of corporate and academic experience, Dinnocenzo has an extensive background in sales and marketing. She is a nationally recognized expert in the field of telework and a frequent speaker at national conferences on virtual workplace and work-life balance issues. She is often quoted in the media and is widely published on virtual work strategies and techniques. Much of the media coverage Ms. Dinnocenzo has enjoyed is directly attributable to the initiative and self-responsibility she took for the marketing of her books. Additionally, she has effectively promoted related products, including booklets, e-books, mini books, articles, and learning guides.

An active member of her community, Dinnocenzo is involved in numerous community service organizations. Additionally, she has served on the board of directors of the national AAA; is vice chairman of East Central AAA (American Automobile Association); serves on the board of trustees of University of Pittsburgh Medical Center Passavant Hospital; and is a member of the board of directors of the Passavant Hospital Foundation. Dinnocenzo holds an adjunct faculty position with Duquesne University where she delivers an online course, “Leadership in the Virtual Workplace.”

Dinnocenzo holds Bachelor of Science and Masters of Arts degrees in Management from Central Michigan University. She is founder and president of VirtualWorks!, a learning and development firm that specializes in telework, virtual teams, and work-life balance. Aside from her work in the corporate and publishing arenas, Ms. Dinnocenzo is a certified facilitator of Centering Prayer groups and Labyrinth workshops

Contact Debra A. Dinnocenzo at ddinocenzo@bookmarketingsuccess.com